WATERLOO BAGS
Style Your Purse
Your Way
Pick the parts, choose the colors, and build a style that’s all you.
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Build-Your-Bag
coming soon
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Ready-to-Wear Bags
Experience the beauty of a Waterloo Bag without the wait. This Ready...
Mix, match, and make it unique.
We believe every purse should reflect your unique style. Design your own by choosing colors and hardware, or select from our Curated Ready-to-Wear collection and personalize it with scarves and accessories. However you style it, your purse is truly your style.
STEP 1
Choose Your Colors
Pick your bag parts and colors — base, panels, handles and strap. 11 color options to mix & match!
STEP 2
Select Your Hardware
Gold, rose gold, silver, or gunmetal — choose the finish that fits your style.
STEP 3
Assemble Your Purse
Line up the straps, twist in the button hardware, and zip in the panel — voilà, you’re done!
Designed to Change
11 Colors to Mix and Match
Endless combinations to suit your style.
Accessories & Add-Ons
Expand your bag’s possibilities.
Reusable & Sustainable
Swap the details, keep the bag.
Quick & Easy Assembly
Swap panels and straps in just minutes.
WORKSHOPS
Design. Create. Connect.
Waterloo Bags workshops are all about creativity, fun, and connection. At our hosted events in Austin, TX, you’ll design and assemble your very own custom bag — choosing colors, hardware, and accessories, then putting it all together with our guidance. It’s a hands-on experience that’s as social as it is stylish, and you’ll leave with a bag that’s truly one of a kind.
Shop
-
Build-Your-Bag
coming soon
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Ready-to-Wear Bags
Experience the beauty of a Waterloo Bag without the wait. This Ready...
Meet Waterloo Bags
Before starting Waterloo Bags, I worked as a Software Engineer and earned my MBA from Texas Tech University, while raising my kids. I’ve always been proud of that journey, but I knew I wanted to build something of my own.
After an unexpected twist, I decided to take that moment and turn it into an opportunity. It gave me the chance to focus fully on creating something meaningful: purses that are reusable, customizable, and made to last. We can customize everything in life – why not our purses?
From the Newsroom
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Reflecting on a Year of Growth, Community, and ...
This reflective blog post looks back on a year of growth at Waterloo Bags, highlighting the lessons learned, meaningful moments, and the community that has formed through build-your-own purse workshops....
Reflecting on a Year of Growth, Community, and ...
This reflective blog post looks back on a year of growth at Waterloo Bags, highlighting the lessons learned, meaningful moments, and the community that has formed through build-your-own purse workshops....
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Why Waterloo Bags Isn’t Just a Purse Company. I...
At Waterloo Bags, we believe purses are more than accessories — they’re opportunities for creativity, connection, and joy. Our workshops invite you to slow down, laugh, and design something uniquely...
Why Waterloo Bags Isn’t Just a Purse Company. I...
At Waterloo Bags, we believe purses are more than accessories — they’re opportunities for creativity, connection, and joy. Our workshops invite you to slow down, laugh, and design something uniquely...