About Us

About Us

We believe fashion should be personal, fun, and kind to the planet.

Waterloo Bags was born out of the idea that sustainability and style should go hand in hand. Each purse is designed with interchangeable parts, so you can refresh your look without replacing your whole bag.

It’s a simple concept that reduces waste and celebrates creativity.

Waterloo Bags lets you express your unique style through color, texture, and design, whether you’re creating for yourself, your company, a sorority, or your bridal party.

To everyone who’s joined a workshop, supported the business, or simply cheered me on, thank you. I’m so grateful and excited to keep growing Waterloo Bags together!

Meet the Founder

Before starting Waterloo Bags, I worked as a Software Engineer. I didn’t major in Computer Science during undergrad; I actually fell into the field and ended up building a 14-year career in tech. Along the way, I took a short break to raise my two young children while earning my M.B.A. from Texas Tech. Balancing parenthood and graduate school wasn’t easy, but with the loving support of my husband and the flexibility of Texas Tech’s hybrid program, I made it work.

After earning my M.B.A. and raising my children, I returned to work and enjoyed it for about two and a half years. But as life often goes, things changed when my team was laid off. While that could have been discouraging, I chose to see it as an opportunity to refocus on what I truly wanted.

I realized that while software engineering was something I was good at, it wasn’t my passion. I had always wanted to build something of my own, something I could believe in. When the idea for Waterloo Bags came to me, I knew it was the right time to take the leap.

Now, I get to create something meaningful: reusable, customizable purses built with interchangeable parts and designed to reflect each person’s individuality while helping the environment along the way

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