Our Process

Name: Build-A-Bag Public Workshop - test
Brand: Waterloo Bags
Price: 98.00 USD
Availability: InStock

At our workshops, we aim to turn your creative dreams into reality by providing everything you need to design a purse that’s uniquely yours—without the stress of sewing it together from scratch. From tools and accessories to premium hardware, we’ve got you covered. What’s more, you’ll enjoy crafting your masterpiece in the company of friends, family, or fellow enthusiasts, making it a truly memorable experience. Once you book your workshop, here’s a little of what to expect while in the workshop.

We believe fashion should be personal, fun, and kind to the planet.

Waterloo Bags was born out of the idea that sustainability and style should go hand in hand. Each purse is designed with interchangeable parts, so you can refresh your look without replacing your whole bag.

It’s a simple concept that reduces waste and celebrates creativity.

Meet the Founder

Before starting Waterloo Bags, I worked as a Software Engineer. I didn’t major in Computer Science during undergrad; I actually fell into the field and ended up building a 14-year career in tech. Along the way, I took a short break to raise my two young children while earning my M.B.A. from Texas Tech. Balancing parenthood and graduate school wasn’t easy, but with the loving support of my husband and the flexibility of Texas Tech’s hybrid program, I made it work.

After earning my M.B.A. and raising my children, I returned to work and enjoyed it for about two and a half years. But as life often goes, things changed when my team was laid off. While that could have been discouraging, I chose to see it as an opportunity to refocus on what I truly wanted.

I realized that while software engineering was something I was good at, it wasn’t my passion. I had always wanted to build something of my own, something I could believe in. When the idea for Waterloo Bags came to me, I knew it was the right time to take the leap.

Now, I get to create something meaningful: reusable, customizable purses built with interchangeable parts and designed to reflect each person’s individuality while helping the environment along the way.